Slowing down for over 55 years
Our story
B&R began in 1966 in the same vein that it continues today—with a few friends getting together to share their common passions for life, travel, companionship, great food and a bottle of wine. On that trip we explored by hiking, train and, importantly, on bicycles. At the time, getting around on two wheels was a revolutionary way to see Europe, and a new style of travel was born.
That combination of active exploration and a priority on forming and fostering community has made B&R an industry leader. We love designing exceptional active experiences for the world's most discerning travellers who are united by a thirst for new challenges, new frontiers and new friends.
Our trips
Our trips are rooted in authenticity, local connection and responsible exploration to honour the communities hosting us. While we appreciate the finer things, like exceptional hotels and rare vintages, the trip moments we value most are the ones where something can be learned, shared and experienced.
Whether you’re joining one of our Scheduled trips or creating a fully customized Bespoke experience, you can be sure that we align with your travel priorities and that, on every trip, we’ll deliver a touch of B&R magic to create lifelong memories.
Our founders
Since day one, Butterfield & Robinson has been a family affair, founded by George Butterfield and siblings Sidney and Martha Robinson. George and Sidney are friends from school, George and Martha are very happily married and still travelling the world together.
The first B&R trip was planned by George, Sidney and Martha in the living room of the couple’s Toronto home. They designed then guided a 45-day journey through Europe for students looking to see new sights, meet new people and relax in the sun. Very quickly the trio knew that travellers of all ages would love to explore the world this way.
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